We created these fictitious customer profiles to help real customers envision how Kidden Prep could be of service to them. Do any elements of these situations resonate with you?
Jordan is a spouse and parent who works outside the home full-time. Jordan is frustrated by the piles of paper and miscellaneous items that seem to reappear not long after being sorted and put away. Jordan’s spouse, who also works outside the home full-time, is also visibly stressed by not only the piles, but also the missed opportunities like birthday invitations and rebates whose due dates have long since passed. They often talk to each other about needing to figure out a better system to remove clutter and be able to easily find things they need, but they are both too tired at the end of the day to consider tackling a project neither is inclined to enjoy. The children differ in their cleaning habits. The oldest is the most capable of keeping her room clean but tends to let it get out of hand before she’ll then spend most of a day returning it to order. The youngest has multiple categories of toys strewn all over his room, yet he tends to only play with one category at a time. The family prefers to get all of their weekly chores done on Friday nights so that the weekend can be spent relaxing and enjoying each other. These chores include laundry and routine cleaning, which seldom leave time for the piles that keep staring at them, begging to be addressed.
Jamie is a single parent whose closest family member lives 50 miles away. Jamie’s daughter, Savannah, is heavily involved in after-school activities, and Jamie often feels like a dedicated taxi service for Savannah. They moved into a new house last year, and have yet to unpack several boxes, which are stored haphazardly in the basement. Jamie had wanted to turn the basement into a workout room and playroom but those boxes are always in the way and it is hard for Jamie to envision what the ideal layout should be. Some of the boxes are accessed regularly while others haven’t been touched since the move. Jamie really wants to tackle the boxes but prioritizes quality time with Savannah over home improvement/organization projects. Jamie doesn’t feel comfortable having someone outside the family babysit Savannah so that Jamie can make some progress in the basement. When family does visit, Jamie feels compelled to enjoy their company, and so the boxes remain.
Jules has a busy professional and social life and enjoys a number of hobbies. Jules prioritizes keeping a clean house but tends to postpone efforts to organize the room that was set aside to house the many craft projects that are waiting to be completed. Jules is inspired yet intimidated by pictures in magazines that showcase thoughtfully organized craft rooms featuring a place for everything and everything it its place. If only Jules could have a room like that, then maybe there wouldn’t be so many unfinished projects, and hobby time would be energizing instead of frustrating. Jules is motivated to work best and most creatively when there is a clean workspace and calming environment, but right now, the room resembles a catch-all storage closet rather than a purposeful sanctuary.
Peyton is the oldest of four children. It has been several months since the death of their father. The siblings, who live out of town, all made a special trip home recently to evaluate the things they wanted to keep from their father’s house. They deferred to Peyton on the rest. Peyton lives locally and did not have the same sense of urgency to complete the work. More importantly, Peyton wasn’t emotionally ready until now. Peyton wants to methodically work through the remaining items, with a desire to donate as much as possible. Peyton would like some help with this task but doesn’t want to be pushed to discard anything that represents a special attachment to the man Peyton so loved and admired. In addition, there is a desire to repurpose items in Peyton’s own home, but Peyton isn’t sure how to arrange the items in a way that is organized, useful, and attractive.
Pat is a recent college graduate who just paid the security deposit to move into an apartment. Pat has accumulated many items throughout childhood, high school, and college, and has never really taken the time to sort through everything and decide what to keep. In addition, Pat is an avid sports enthusiast who enjoys a variety of activities, all of which require different types of equipment, and all of which need to find a proper home in the apartment. Pat senses that the apartment isn’t big enough for all the stuff. Pat thinks that this transition point in life is an opportune time to start fresh but doesn’t want to inadvertently toss anything that holds emotional significance.
Blair and Dana just returned from the wedding of their youngest child, the last to marry and move out of the house. The family homestead now seemed much larger than it needed to be and so Blair suggested transitioning to a smaller house that will still allow enough room for visits from the children and grandchildren. Dana agreed, as long as they first downsized their belongings. However, they are hesitant to jump into such a project alone for fear of losing momentum due to physical and/or emotional exhaustion. Still, they want to get started soon so that they can have a better idea of the ideal layout of the new home and where they might store their remaining belongings.
Alex was recently promoted to a new position. Alex inherited a bit of a mess and is anxious to set up department procedures. In particular, the filing system is so confusing – no one can seem to explain it to Alex or find anything without a significant amount of effort and research. Alex feels a sense of urgency to accelerate the learning curve in order to quickly be effective in executing the “must-do” priorities of the new position, and is skeptical that enough time can be spared to undertake the “nice-to-do” project of purging and organizing the files, which, as far as anyone can tell, would require several hours of dedicated work. No one else on the team seems to have the capacity or interest in taking on the filing project, yet everyone agrees that it needs to be done. Alex would feel better if an implementation plan were in place that would facilitate the timely completion of both the “must-do” and “nice-to-do” items, before the filing situation becomes an emergency and forces itself into the “must-do” category.